It’s only for Android — and is being sampled by a small group of users — but it’s a unique way to get us streaming more (as if we needed to). The ‘live’ button is situated in the media file, which starts a stream via Periscope as you post a tweet. If you don’t have Periscope on your phone, Twitter redirects you to the Play Store to download it.
In a statement to The Verge, Twitter had the following to say:
We’re rolling out a ‘Go Live’ button in Twitter to a small percentage of users. Over time, all users will have the ability to start a Periscope broadcast from Twitter.
It’s an interesting move by Twitter, which has kept Periscope fairly independent since acquiring it last year. It’s not clear if this is a slow cannibalism of the Periscope brand, or just Twitter making good on its promise to feature more real-time content in your feed.
Either way, don’t be surprised if there’s a new button in your ‘select media’ menu when Twitter updates.