Gamification of your app is a great way to get users to continually keep coming back, and ‘stickiness’ is key if you want longevity for your business.
Snapchat’s done a great job of that so far, most notably with the introduction of its points, trophy case and sticker options. However, a whole bunch of users are pretty unhappy that their Snapchat scores appear to have dropped by thousands of points overnight.
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A quick scan of a collection of the world’s most patient users – on Twitter, of course – reveals that, yes, indeed, people are losing their shit over missing points.
There doesn’t seem to be a consistent amount that the scores dropped by either – some people just saw a decline of a few hundred, while others lost thousands.
Why did my snapchat score go down 11,000 points? Why did everyone's score go down? What is this #snapchat?
— gummy vitamin (@carfreakmg) May 10, 2016
While for some other people, the dip appeared to be smaller, and only temporary.
Lol my snapchat score went down 200 than back up thats weird
— B (@OtfBrian_) May 10, 2016
Naturally, we’ve asked Snapchat for an explanation and will update if the company responds. However, don’t hold your breath: the way in which the Snapchat score is calculated hasn’t ever been divulged, and it’s more than just a sum total of your interactions in the app.
— Harley♡ (@harley147x) May 10, 2016
But don’t worry, if you’ve woken up to a decreasing score, you’re not alone. You might need to re-assess the things that really matter though.