Postmates has finally come full circle with its ‘Plus’ category by offering a new ‘Plus Unlimited’ monthly subscription for its most loyal and frequent fans. Available today as a recurring subscription for iOS, the new tier offers more perks and rewards for those who use the delivery service frequently.
For $9.99, ‘Plus Unlimited’ subscribers get a few things. The biggest appeal is that ‘Plus Unlimited’ now offers free delivery for every merchant currently under the ‘Plus’ program — which Postmates touts a roster of more than 3,000 different vendors. Additionally, subscribers won’t have to pony up extra cash for a service fee. Finally, all other vendors qualify for free delivery if the order is greater than $30.
With a bit of back-of-the-envelope math, the new tier could be appealing to even casually frequent Postmates users. For example, my last order from Postmates (from a Plus merchant, no less) included a $3.99 delivery fee and an extra $3.66 in taxes and fees. Even when selecting the cheaper delivery options, you could likely recoup the cost of an ‘Unlimited’ account in less than three meals.
And this doesn’t cover the more intangible perks of the service: ‘Plus Unlimited’ orders get bumped to the front of the line so the wait time is minimal, and Postmates promises that the tier will never be subject to surge pricing.
With more customers pre-paying to get involved with Postmates, the company then has a paying user base that remains fixed. This could be a boon down the line for everything, including swaying new merchants over to Plus and even securing better ad deals. And for users, this could mean less variability, and a more invisible way to take care of those pesky fees.