Line explained its decision in a statement:
After a careful assessment of the subsidiary’s overall performance, the financial challenges posed by the music streaming market, and priorities of Line Corporation, Line has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Interestingly, Line chose to announce the shuttering of its streaming radio service just as this year’s Grammy award ceremony kicked off.
Today’s announcement doesn’t signal the end of Line’s foray into the music business. It still operates Line Music in Japan and Thailand, which it launched last May ahead of Apple Music. It’s possible that the company will fold its Mixradio assets and tech into its own offering in the future.