The streaming video company today introduced a third price tier for its customers, this time costing $11.99 a month. For comparison, Hulu Plus costs $7.99 a month, but only provides a wider selection of older episodes compared to the free tier.
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As for why it took so long, Hulu explains that it simply was difficult for the company to get the appropriate rights. So difficult, in fact, that it couldn’t secure ad-free playback for seven shows: ‘New Girl,’ ‘Scandal,’ ‘How to Get Away With Murder,’ ‘Grey’s Anatomy,’ ‘Once Upon a Time,’ ‘Agents of Shield’ and ‘Grimm.’
However, these shows will only show a 15 second commercial before the begin and 30 second one afterwards, so it’s still better than a bunch of ads in the middle of the show.
It’s a big move, as the ads are one of the least pleasant parts of being a Hulu Plus subscriber compared to Netflix or Amazon Prime. It sucks being a paying subscriber but still being forced to view ads, and we’re sure many will be willing to pony up the extra four dollars a month to completely get rid of them.
➤ Hulu Adds Commercial-Free Viewing [Hulu]