Music streaming service Rdio is taking its namesake to heart: today it’s announcing support for nearly 500 live broadcast stations from throughout the US. It’s free regardless of whether or not you’re a paying subscriber.
The addition makes Rdio unique player in against competitors, offering a mixture of algorithm-based stations and expert-curated ones, in addition to the traditional radio stations you’re used to listening to while driving.
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As with Apple Music, Rdio will let you know what song is currently playing on live stations, from where users can save it as a favorite, share it or start a custom station based on that music.
The feature benefits advertisers too; traditional radio ads can now be targeted towards a generation more used to listening to music straight off of their phones.
One of Apple Music’s highlight features is its Beats 1 24/7 radio station, but that’s just a singular broadcaster – Rdio’s approach could let you tap into a greater variety of music with specialties in particular genres, albeit without the ad-free experience Beats 1 listeners have grown accustomed to.
Rdio says it will be adding stations later in the year, and plans to expand the feature to markets outside the US as well.