The company has coordinated the story across its global studio locations, from London to LA. It’s got top-notch production quality for being just a Snapchat story: it shows music synced across snaps in multiple locations and features interviews with Zane Lowe and Julie Adenuga.
Here’s the video, which we grabbed right out of Snapchat so you can enjoy it right here, without it disappearing forever.
It’s a good lesson for brands looking to use Snapchat on how it can be done well if executed correctly. You can view Apple’s Snapchat stories directly by adding ‘applemusic’ on the service.
Read Next: Hands on with Apple Music
Read next: The ultimate guide to local SEO ranking