Practically every time you buy something online, you get an email receipt. That’s handy for keeping track of your spending or quickly sorting our work expenses, but the actual text is rarely useful in itself.
Receiptful is a startup that’s been quietly working away to change that. It began in November 2014 and, as of this week, has sent over 1 million receipts using its API.
The point is to add extra value to those communications for buyers and sellers. That includes things like delivering discounts, showing recommendations and adding referral incentives so you tell a friend.
What if we see the receipt more as a publishing medium – a product unto itself that people actually want to take home, that they want to engage with, be fully interactive with?
Pienarr obviously has major competition from players like Square, but his knowledge of the eCommerce world and his product’s integration with the major platforms in the space bode well for the startup.
Now let’s get on with killing the paper receipt for good.