This is the company’s second venture into music streaming. The first, Yandex.Music, is more Spotify-like, offering a library of 20 million tracks to choose from. It claims to have 10 million unique monthly users.
Yandex.Radio takes a Pandora-esque approach, with 100+ channels classified by mood, activity and genre.
Yandex says its using “proprietary machine-learning technology” to tailor the playlists to the previous listening activity of the user.
Still, it’s likely that Yandex’s size and clout will draw a significant number of users to its online radio stations.