Snapchat gets rid of Brand Stories, its original ad platform

Snapchat gets rid of Brand Stories, its original ad platform

Snapchat has stopped selling Brand Stories in a bid to shake-up its young ad business, according to Marketing Week.

The feature wasn’t axed due to lack of interest; instead a spokesperson for the company confirmed that the service has been pulled and put into re-development so it can be improved to give users the best experience.

It is unclear if this will be a cosmetic makeover or a more in-depth transformation.

Brand Stories were debuted last October and allowed companies to publish stories and content to users who weren’t following them. Since the launch, Snapchat has unveiled additional ad platforms including the Discover feature, which showcases editorial content from the likes of National Geographic and Sky News.

➤ Snapchat discontinues ‘Brand Stories’ as it looks to redevelop the ad platform [Marketing Week]

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