London, New York, San Francisco, Las Vegas… and Edinburgh. Not your typical cosmopolitan city-combination, but these are the places YPlan now call home.
To recap, YPlan serves up a slew of events going on in a specific locale today, letting you book tickets for concerts, theater shows, comedy performances and more. It’s all about spontaneous bookings, and isn’t geared towards planning weeks or even days in advance. YPlan started out in the UK capital back in 2012 ahead of a chunky $12 million funding round, before spreading its wings to New York, San Francisco, and Las Vegas. The once iPhone-only app arrived for iPad and Android last year too.
Taking the high road
Today, the company is launching in its second UK city – and fifth globally – in the Scottish capital of Edinburgh. The news comes just weeks before the famous Edinburgh International Festival kicks off, so the timing could not be better. Though perhaps don’t expect to have your pick of all the big-name events – this will likely come in more handy for the myriad of shows that are still vying to shift tickets right up until the performers hit the stage. But there are usually some gems in there.
YPlan has partnered with the Edinburgh Jazz & Blues Festival for the launch, an event that kicks off on July 18 and features 140 concerts over 10 days. The updated apps for Android and iOS will be rolled out shortly.
To mark today’s news, YPlan has also announced that it has notched up 1 million app downloads globally since launch, and is planning more city launches by the end of the year.