This article was published on May 26, 2014

Buffer buffs up its curated content credentials with new standalone iOS app


Buffer buffs up its curated content credentials with new standalone iOS app

Social media sharing service Buffer has launched a new iOS app that helps you share more content (as you’d expect) by serving up suggested content in a more media-centric fashion.

Daily by Buffer is available for iOS only at this point, and the company is branding it as ‘Tinder for content sharing’. Just like the popular dating app, the Buffer app lets you swipe right to discard content, but if an article takes your fancy then you can read it or share it via Buffer’s own app/service.

buffer

The app is just sharing five to six stories per day for now — they are the same stories you’ll find in the new suggested content tab in the main Buffer dashboard — and it requires a Buffer account to use it. The content didn’t blow me away and the service isn’t aimed at unseating Flipboard, but the new approach to sharing and discovering content could be a useful addition for Buffer’s 1.5 million registered users.

Earlier this month, Buffer added an RSS-style news feed and content suggestions, so this new app continues that content focus.

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➤ Daily by Buffer for iOS

Headline image via Kostenko Maxim / Shutterstock

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