Ukrainian-born startup Attendify has announced a partnership with Eventbrite, one of the biggest self-service event ticketing platforms. The idea behind the service is to allow event planners who sell tickets through Eventbrite to create a social network-like mobile app for their event with automatic synchronization of all data, including attendee profiles, ticket numbers and codes, etc.
Attendify’s CEO Michael Balyasny is sure that event mobile apps can boost attendees’ engagement, and judging by the fact that no conference or trade show of late goes without an app of its own, most organizers do agree with that.
Attendify, which counts Cisco, Philips, Bloomberg, American Express, and AOL among its clients, offers customers a possibility to build a module-based mobile “Social App” for any event for $599 per year. Not unlike Presdo Match and other similar solutions, Attendify’s apps consist of a private social network, IM, agenda, news from organizers, attendees list and other useful things.
The Attendify team has also announced a possibility for event attendees who buy their tickets through Eventbrite to log into their “mini-Facebook” by just scanning the barcode on the ticket, whereas previously they would have been required to connect their profile in LinkedIn, Facebook, or Twitter.
US-based Attendify, known earlier as KitApps, was founded in Ukraine in March 2012, and since then has been used to create mobile apps for over 700 events. The startup raised $600,000 in total from angel investors and Russian VC fund TMT Investments.
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.