First launched in November 2010 by UK-based social games publisher We R Interactive, Facebook football (soccer) game I Am Playr came out of beta in October 2011, going on to notch up a cool one million monthly active users around the world.
It then transcended its Facebook roots and landed on mobile devices via a native iOS app last year (as a flick-football game), and now it has added Android to its repertoire too.
Just to recap, I Am Playr – in its full, original form – is a first-person perspective social football game, letting users live the life of a professional footballer, putting themselves up against their friends and the rest of the world. Here’s a preview video, starring former professional footballer Teddy Sheringham:
http://www.youtube.com/watch?v=TCLmkC4h6tY&feature=youtu.be
Now, the stripped-down version has landed on Android too, and users can hone their flick-football skills on the move, including target practice, match fitness and passing drills.
So far, More than 9.3 million users from 226 countries are using I Am Playr, which is quite impressive numbers right there. And it’s interesting to see the direction I Am Playr is going in, having previously launched notable monetization initiatives such as offering physical merchandise for its fictional football club River Park FC, via a dedicated Facebook store.
“I Am Playr’s move to mobile presents new opportunities to interact with our global user base and enhance their in-game experience,” says Paul Whitehead, Commercial Director at We R Interactive. “The move to Android for I Am Playr signifies not only our commitment to bringing fans the best possible gaming experience, but also our dedication.”
I Am Playr is available to download on Android devices (4.0+) now.
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