Kaleidoscope unveils new beautiful Web experience for browsing fashion, shopping looks

Kaleidoscope unveils new beautiful Web experience for browsing fashion, shopping looks

Kaleidoscope is a street style fashion app that lets you browse looks a la Pinterest and Fancy, but with a hyper-curated, shopping-focused twist. Of course, this is a crowded scene, but the real secret sauce here is Kaleidoscope’s API, which finds products that match the clothing in each and every photograph, so users can buy individual pieces or entire looks.

Up until now, Kaleidoscope was only available on mobile devices, but now the team is officially revealing a new desktop experience in your browser. As you can see here, this new release gives every look a link, making the entire service more sharable in a similar way to how Instagram photos are shared.

Obviously, we’ll have to wait and see how this impacts Kaleidoscope’s growth, but I can’t help but feel the startup has reached a sweet spot in the fashion space. To find out more, we asked the team what they feel changes with this new release:

We’ve found that our users are digitally savvy women who shop and share their favorite looks on more than one platform and now they can do this on more than one screen. We were already on smart phones and the iPad so the expansion to a desktop experience was a natural one. Now users can link to their favorite look and shop and share on a bigger screen. Not all ecommerce experiences are optimized for mobile and now shopping can be done on desktops as well. Our users shop everywhere and now so do we.


More about the app:

Kaleidoscope is a fashion inspiration and shopping app. It’s like a combination of Pinterest, street style and Shopstyle. It’s the best place to browse, share and shop inspirational pictures. Our fashion editors photograph & select inspiring images from the worlds of street style, personal blogging editorial & fashion shows. You can browse pictures, share your favorites via Pinterest Twitter or Facebook and shop the look. Like a bag in the picture? With one click see tons of similar bags & make a purchase

All in all, for fashion lovers, this free app is certainly worth a look. Check it out via the links below and let us know your thoughts!

➤ Kaleidoscope: Online, and for iOSAndroid

Read next: Moshi's Vortex Pro - A beautiful headset with loads of features and 1 fatal flaw