The company released a FAQ and sent out an email to developers explaining that it will begin to purge the app store of “apps that no longer function as intended, don’t follow current review guidelines, or are outdated.” Apps that crash on launch will be “removed immediately.”
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Apple has liked to flaunt its app numbers over the years, but now that it’s been overtaken by Android, it won’t exactly hurt them to remove the apps nobody even cares about.
In another interesting tidbit, Apple is also limiting the name length of apps to 50 characters to help prevent search trickery elevating mediocre apps high up the search results. Developers will often use extremely long app names with dozens of keywords purely for the sake of boosting its chances of showing up in a search.
The review and deletion process begins on September 7. Developers whose apps are at risk for deletion will be asked to submit an app within 30 days to keep it in the App store. Users can continue to use an app after it’s been removed, but no new users will be able to access it.