The next iPhone (we’re just calling it the iPhone 7 because who knows what it’s really named) may come with a 32GB base storage option, according to the latest rumor. It may not sound like much, but it’s actually a pretty big deal.
Bye bye 16GB
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
While 16GB is plenty of storage for basic operations, it gets a bit cramped when you start piling up apps and photos, two main culprits for reduced storage.
Some apps even store data locally on devices, so a 16GB iPhone fills up pretty quickly.
Beyond the iPhone 7
My guess is that Apple will keep the price point of the 64GB and 128GB models the same while bumping the base model pricing up by $50. At that point, it doesn’t seem quite as crazy to upgrade, and Apple makes the difference up (and then some, I’d assume) if you still opt for a 32GB iPhone.
Apple also wants us to buy the Apple Watch, which requires an iPhone — and storage. You can’t have an Apple Watch app without it making a home on the iPhone first — at least not yet. A larger base storage option makes it easier to consider the Watch.
The flip-side of internal memory is iCloud, which Apple is increasingly asking us to turn to. While it’s possible to use iCloud as a crutch for photos (you can optimize your phone storage by leaving full resolution images in the cloud while looking at less dense images on your phone), it doesn’t work that way for apps.
iCloud is also becoming a serviceable utility — not a forward-facing cloud solution. Apple will still use it to sync data, files and photos across devices, so you’re probably still looking at a monthly subscription.
It’s still awesome
Look, nobody’s asking for a 16GB iPhone; it’s just there.
Even if the phone is an extra $50, many users still subsidize the phone via carriers, so the monthly out-of-pocket cost is negligible. Besides, if the iPhone 7 is as iterative as some believe it will be, Apple will need some hook to encourage upgrades.