Here are some of Cook’s comments, courtesy of Tech Insider:
We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones.
We are going to give you things that you can’t live without, that you just don’t even know you need today…You will look back and wonder ‘how did I live without this?’
Cook also said Apple is “incredibly excited” about what it’s working on, and makes a technical acquisition every month or so.
Of course, Cook’s statements are vague and offer no clues as to what he’s even suggesting. They should also be appreciated with a good dollop of levity.
Still, Cook’s insistence that we will soon have features on Apple devices that we find critical to our daily lives is interesting. The last time he made similar proclamations, Apple had a run that led to the best fiscal quarter in history.
But he also pluralized iPhone, so maybe he needs a sit-down with Schiller to set him straight.