First, Apple is going to offer its fluoelastomer band in new colors, which will sell for $49 like the rest of the lineup. There will also be new options in leather, if you’re into being stylish.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
We’re also getting an official black milanese loop for use with the Space Grey Apple Watch. Since the Apple Watch launched, fans of the Space Grey version have been clamoring for a darker magnetic band. Knockoffs are easy to come by, but Apple’s $149 option is what everyone’s been looking for.
In a somewhat odd move, Apple is introducing a new woven nylon line of bands for Apple Watch. The bands are a bit of a throwback — nylon watch bands were popular in the 60s, but faded as other materials became vogue — and have lugs attached directly to them (there’s no ‘pass under’ band because it would interfere with Apple Watch’s sensors). They retail for $49, and come in seven different colors.
To help more people get Apple Watch on their wrists, Apple is also cutting the price to $299 — down from $349. The new bands and reduced price Apple Watch are available now on the Apple website.
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