According to 9to5Mac, Apple Stores are already receiving Apple TV stock, and will prepare stores overnight this Thursday for a Friday launch.
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Those who were first to order an Apple TV Monday morning will start seeing their Apple TVs arrive starting Friday, with later orders stretching into an early November delivery. A quick check on the Apple website still shows you can get a new Apple TV delivered between November 2-4.
Currently, in-store pickup is not available from Apple.