Orders will start on October 26 and will begin shipping later in the week.
Cook said that the TV user experience with channels is in another decade from the iPhone and that the TV “has to be brought up and modernized.”
The device was shown off last month at an Apple event, with support for third-party apps, Siri integration to fire up content with voice commands and multiplayer gaming with titles like Guitar Hero and Crossy Road.
You’ll be able to get your hands on your own Apple TV at $149 for the 32GB model and $199 for the 64GB version.
➤ Apple CEO Tim Cook Talks Music, iPhone Innovation and More at WSJDLive 2015 [The Wall Street Journal]