Apple has historically shied away from social media, but recently started to leverage it more with the adoption of Snapchat and Twitter as a way to get the word out about Apple Music and App Store apps.
Today the company has expanded that further, offering support for Apple Music over Twitter via a new @AppleMusicHelp account.
Ever been to a tech festival?
TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.
Between 6 AM and 8 PM PDT, you’ll be able to get help with Apple Music specific questions, though the account will direct you to its normal support page for any other queries.
@AppleMusicHelp why does it take seconds to change tracks when Spotify feels instantaneous ? Thanks. [current subscriber to Apple Music]
— Nik Burns (@nikburns) October 14, 2015
The account only has a few tweets so far, but it’s already happily helping out users with issues this morning.
It’s likely we’ll see other Twitter accounts from Apple in the future, as it slowly brings more of its services onto social media.