People like free. At least, that’s what the latest OS X Mavericks adoption numbers from Chitika Insights suggest. 24 hours after Apple launched Mavericks, the new OS accounted for 5.5 percent of North American OS X traffic.
Those figures compare against the 1.6 percent that OS X Mountain Lion garnered during the 24 hours after its launch last year. Apple was bound to see a significant spike in adoption rates with Mavericks after making the release a free update .
If you’re still on the fence about upgrading, check out our Mavericks review to see what’s new.
➤ OS X Mavericks Adoption Reaches 5.5% 24 Hours Following Public Release [Chitika Insights]
Thumbnail credit: Justin Sullivan / Getty Images
Celebrate Pride 2020 with us this month!
Why is queer representation so important? What's it like being trans in tech? How do I participate virtually? You can find all our Pride 2020 coverage here.