UK court says Apple’s cheeky Samsung apology is ‘non-compliant’, must be changed within 48 hours

UK court says Apple’s cheeky Samsung apology is ‘non-compliant’, must be changed within ...

Forced to run an apology on its website and on major media publications stating Samsung did not infringe on its products last week, Apple has been given a slap on the wrist by the UK court of appeal after it adjudged statement to be “non-compliant,” telling the company to change it and put it up on its front page within 48 hours.

The Guardian reports that the UK court and its three judges — Lord Justice Longmore, Lord Justice Kitchin and Sir Robin Jacob — said Apple’s statement didn’t comply with the original order, requesting the company to alter it and change its positioning from a small linked page, to an apology on the front page of its website.

Apple representatives apparently told the court that it would take up to 14 days to change the statement, but one of the judges refused to believe it.

When Apple placed the apology on its website on October 26, it ran part of the order but also included references in its UK lawsuits that Samsung products were “not as cool” as its iPad and iPhone devices. The link to the apology was also tucked away in a hard to view section of its website.

While Apple has 48 hours to comply with today’s judgement, it will also have to go ahead with advertisements in the Financial Times, The Guardian, Daily Mail, T3 magazine and Mobile magazine and run the same apology.

Image Credit: Peter Parks/AFP/Getty Images

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