This article was published on March 26, 2012

Scare Different and Mac iCar: Two Apple references in Pixar flicks you may have missed


Scare Different and Mac iCar: Two Apple references in Pixar flicks you may have missed

Apple and Pixar have deep ties with each other thanks to a certain Mr Steve Jobs, who bought the company from George Lucas’ Lucasfilm in 1986. The Apple co-founder was Pixar’s CEO until it was acquired by Disney in 2006.

With connections spanning 25 years, it should come as no surprise that there are lots of Apple references in Pixar movies. Apple’s iconic white earphones and a Mac (running Safari) make an appearance in Toy Story 3.

Whilst it’s listed on the Monsters Inc. IMDb Trivia page, it took a thread on Reddit to bring to our attention a Pixar reference to the Apple’s ‘Think Different’ slogan (click for bigger):

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

As you can see, the magazine shows ‘Scare Different’, a small but fun reference that stayed under the radar for quite a while (the film was released in 2001). Think Different was used alsongside Apple’s iMac products, making appearances in television commercials and print advertisements.

With our interest piqued, we decided to track down other references to Apple in Pixar films. Did you know that there is an Apple racing car in ‘Cars’? Neither did we:

The car is known as Matthew Overtaker or Mac iCar and appears in the opening race with the number 84, the year Apple Computer revealed what has been called the best Super Bowl commercial of all time. The ad would announce the arrival of the Apple Macintosh on 24th January 1984.

Other references include the fact that Apple’s Jony Ive designed Eve from Wall-E. Pixar used the classic Mac startup sound when Wall-E powered on and he also uses an old iPod. Many believe the film itself was made in homage to Steve Jobs.

Have you noticed any other Apple references in Pixar films? Let us know in the comments.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with