This is new. Clicking on a Twitter trend, usually found in the right sidebar when logged into Twitter.com or on the homepage, you’ll notice above the search results a short explanation of exactly why that particular trend is relevant.
Up until now, there’s been one particular service called WhatTheTrend that’s sole purpose is to explain why a particular trend on Twitter was so popular. It’s still a pretty useful service, but not difficult to see how and why Twitter decided to incorporate the feature themselves into the service.
This seems to be part of a gradual redesign by the service that has been rolled out over the past few days. Subtle changes to artwork and a new default avatar were introduced earlier this week.
The <3 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Thank you Simon!
Get the TNW newsletter
Get the most important tech news in your inbox each week.