US TV network Fox is to spice up its forthcoming repeats of Fringe and Glee with tweets from the show’s cast and producers as the show goes out. The tweets will be displayed along the bottom of the screen during the show, and viewers can submit questions via Twitter using @ replies to @FRINGEonFOX and @GLEEonFOX.
It’s a brilliant idea, adding interactivity and a new life to repeats that many might not bother watching otherwise. Twitter is used increasingly as a way for audiences to interact with TV shows. MTV even has a formal partnership with Twitter for its show It’s On with Alexa Chung.
With social media use doubling in the past year, these innovations are sure to continue. Imagine seeing your opinions of a football game appearing on-screen during its live transmission, for example. This kind of thing doesn’t require Twitter, of course, but doing so makes participation free and easy for viewers.
Now, if Twitter could charge TV networks for these kinds of uses it might go some way towards making a profit.
[via PC World]
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