Brandfield.com is the freshly new social shopping community for people who live in the Netherlands. Govert van Eerde, former founder of email marketing company TAPPS and now co-founder of Brandfield describes it like this:
“Brandfield is an invitation-only exclusive online outlet. featuring high-end brands at prices that are discounted between 30 and 70%. It offers outlet sales during a 2 to 3-day window, alerting members of sales via email.”
Brandfield covers many product categories, like Home & Outdoor Living, Cosmetics & Toiletries, Electronics & Fun, Travel & Events and Fashion Accessories.
Social Shopping communities are hot
Brandfield enters a crowded market. Probably the most well know example is Vente-Privee.com, which had a turnover of 510 million euros in 2008 and is distributing 55.000 packages per day. Vente-Privee is active in France, Germany, UK, Italy and Spain. Other examples are the Russian KupiVIP, the German Brands4Friends, who both are backed by Mangrove Capital Partners and the Dutch ShopVIP. So there are plenty of good deals to get.
Brandfield is aiming to get their users via media partnerships with publishers, their first exlclusive media partnership deal is closed with Hachette Filipacchi Media.
I’m getting my hands on the upcoming sale of the LG flatscreen TV.
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