This framework would allow companies to create a group of their employees and post the group subscription link on their homepage – just like an RSS feed. It would also give an individual user the ability to create their own ad hoc groups based on any criteria they chose. The creator of the group would maintain the master list and any changes they made to the group would be dynamically updated in the clients of those who subscribed. If this was available, creating the group in your Twitter client and following specific groups of users would be as simple as subscribing to an RSS feed.
Following specific groups of people, especially entire companies, can actually be quite a useful thing to do. ReadWriteWeb did a recent study of all Twitter employees’ Twitter accounts and was able to come up with some pretty interesting tidbits of information. I personally found the value of following an entire company on Twitter when I started following the team at Squarespace (the blog and website creation tool I use for my personal website). I started following a couple employees of the company and was constantly getting great tips that weren’t showing up on the Squarespace company blog. As a result I went through the manual process of hunting down the Twitter handles of all the Squarespace employees I could find and then added them to a group in Seesmic Desktop.
So if developers of Twitter clients are listening, please help! Until such a group subscription framework is developed you will have to do it manually. Below is a list of The Next Web Team and our Twitter handles: