ContextVoice is actually a packing of the uberVU API which was has been in use for quite sometime. Because people have increasingly begun to use the API for areas the developers hadn’t initially imagined, uberVU decided to spin it off as a separate service (“conversations as a service“, as they call it).
By tracking this whole conversation in one place using ContextVoice in close to real-time (Twitter is one source which is tracked) you get more engaging content around stories, access to a larger community than that present on your site and important data and metadata around your content that you can use to develop better or new offerings for your customers. Some of the services tracked by default include Digg, Twitter (obviously), Delicious, Friendfeed, Flickr, Youtube, Vimeo, Reddit, Stumbleupon, Picasa, Blogger, WordPress, NY Times but you can add your own URL to be tracked if you want.
In the image below you can see the workflow of the entire tracking process used by ContextVoice.
ContextVoice service has different pricing plans (yes, they have to make money nowadays):
– Free: for a limit of maximum 5,000 API call per day (you need to get a developer key)
– Pro: $2000/month for a limit of maximum of 200,000 API calls per day
– Platinum: $….. for a 1,000,000 API calls per day (you have to email them to get a quote)
The Platinum version offers also a white label use, commercial use, XMPP push, call implementation support, existing software integration support.
Tweetvisor (Twitter client / Feed reader), Disqus (the blog plugin), gReactions (a Firefox plugin), Mashable (social media blog) and, of course, uberVU is using ContextVoice for now.
uberVU is an award-winning Romanian-UK company (a Seedcamp London winner) established in 2008 in UK, after winning Seedcamp. It is run by three young Romanian entrepreneurs: Vladimir Oane (CEO), Dan Ciotu (CTO) and Dragos Ilinca (CMO). uberVU is backed by Eden Ventures UK (an early stage European venture capital group) and by the money they earned by winning the Seedcamp startups contest.