Gil Penchina, CEO of wikia.com talks about his experiences with “Giving insane levels of control to your customers” at eBay (8 years) and now at Wikia. The difference between Wikia and Wikipedia, as Gil explains, is that WikiPedia is the encyclopedia and Wikia the rest of the library. By giving his user lots of responsibilities and freedom he found out that people are fundamentally good and will work together to make your service better. Watch the whole video for some great insights on how to ‘get more’ by ‘giving more’.
Also see our other Next Web Conference videos:
Scott Rafer interviews Kevin Rose (Digg.com):
Nova Spivack “Making Sense of the Semantic Web”:
Leah Culver (Pownce): “Webapp in 5 steps”
Read next: Seesmic about to announce big news