Been offline for most of the weekend, or just not kept up? Hereâs what you missed on The Next Web.
The Olympics dominated the mainstream news this weekend, and we had our fair share of it on TNWÂ too. Perhaps most importantly, we brought youÂ 25+ ways to watch and keep track of the action.
The opening ceremony attractedÂ 9.66 million tweetsÂ on Twitter. ThatâsÂ more than Twitter saw during the whole of the 2008 Beijing Olympics, but nothing compared to theÂ astounding 119 millionÂ posted about the ceremony on Chinaâs Sina Weibo. Not all tweets are equal though, and we took a look atÂ things Olympians shouldnât tweet.
Organizers of some events would even prefer that no-one tweets, asÂ heavy mobile phone use was blamed for disrupting communicationÂ of timings during a cycling race.
In the news
Apple debuted a new batch of TV ads in the US, focusing on the services that its in-store âGeniusesâ can help with. However, our own Matthew Panzarino described the ads as âWell targeted but poorly exectuted.âÂ Choice quote: âThe Mac owner is clearly a simpleton who puts computer help ahead of his own laboring wife and apparently canât operate a phone. And why is he taking a random Apple employee along to the hospital?â
Meanwhile, KoreaâsÂ KT Telecom admitted this weekend that hackers infiltrated its system to steal and sell personal details belonging to an estimated 8.7 million members of its customer base.
Elsewhere in the mobile industry, Microsoft should be celebrating as Windows Phone reportedly saw a 23.5% leap in European market share. Thatâs still only 1.68% of the total market, but better than a kick in the teeth.
Y Combinator is perhaps the most well-respected acceleration program out there for startups, but that doesnât mean every team that takes part goes on to glory. We looked atÂ 10 Y Combinator startups that didnât make it but shouldâve.
Figuring out the return on investment in social media can be a minefield for businesses. Step in the wrong direction and a âvanity metricâ could blow up in your face. This weekend we took a look at Altimeter Groupâs Social Media ROI Cookbook, which aims to help.
Did you know that Foursquare wants the world to call it foursquare with a small âfâ, and that âTweetâ is a trademark belonging to Twitter? We explored the brand protection guidelines issued by some of the technology companies we cover every day here on TNW.
Oh, and donât missâ¦
The TNW team was stunned by a video we posted this weekend of singer Tom Waits being interviewed on Australian TV. He bears a striking resemblance to Heath Ledgerâs Joker from The Dark Knight. No, seriously â itâs uncanny.