The hype around gamification may be over, but that doesn’t mean that it isn’t an incredibly useful concept that can engage audiences in powerful ways.

Gamification expert Gabe Zicherman spoke at The Next Web Conference last week about the power of the process, and how it can improve everything from your health to your intelligence. As he puts it, it’s not just about “Crappy badges.”

Follow all our coverage of The Next Web Conference here.