Nuji believes you should be rewarded for your loyalty as a shopper and it has worked out a stylish way for users to do so.

By partnering with popular brands, Nuji helps users share as they shop and gather points to get discounts. Its well cleanly designed site is a place where you can check out other people who have great taste and discover new items you might like to try.

Nuji was taking part in the Startup Rally at The Next Web conference in Amsterdam. Check out the video below and find out why Nuji co-founder Dean Fankhauser is building an internet department store.