Waytag, one of The Next Web conference Start Up Rally participants wants to make the answer to “where are you?” much simpler to describe.

Instead of having to deal with complicated GPS coordinates, going through the fiddly process of writing out an address on a smartphone or checking in publicly and sharing a location with the world, a ‘!waytag’ can be created on an iOS or Android device and can then be more easily shared with specific groups or people.

Check out the video here and learn about how this type of tagging can make your life easier.