What is a drinks company doing in the startup world? PepsiCo has been active in the technology and entrepreneurship world for a couple of years with mass branding at SXSWi and also launching the PepsiCo 10 Europe. It’s also joining forces with PeopleBrowsr social media incubator and teamed up to put on an event about big data this week. Bonin Bough, Pepsi’s Director of digital and social media tells me why Pepsi looks to innovate through technology and startups.