The Weather Channel has released an application for Android, and they’re giving it a pretty cool marketing push. From time to time on TWC, a barcode will appear which can be scanned with the Barcode Scanner application.
Now this is a very cool marketing idea for anything you want users to have on a mobile platform, and it’s not just applicable for television. Let’s say you’re walking down the street and you see a poster for a new movie with one of these barcodes on it. A quick scan could give you access to release date and trailer information. An I’m sure that this could have cool tie-ins for some more cryptic marketing projects (JJ Abrams, I’m looking at you).
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
The barcodes in question are not the standard price check ones, but something called a QR barcode. According to Android Tapp, QR barcodes do a whole lot more:
QR bar codes are increasingly becoming popular in retail and advertising medium because they can contain more than just numbers; text, links, business card contact information, geo-location, calendar events, phone numbers, SMS, and more.
Video of the Weather Channel clip after the break.