There’s no shortage of taxi-booking apps and services around the world, including Hailo, Click A Taxi (earlier coverage), myTaxi, ubiCabs, Taxi.eu, TaxiZapp, Uber, TomTom and GetTaxi, to name but a few.

Indeed, the latter of these companies, GetTaxi, serves the UK, Israel and Russia (US coming soon), and it has now rolled out an interesting new update to its black-cab booking service in London.

The startup has launched a new website geared towards businesses, though it’s usable by anyone without a smartphone. The new portal will likely appeal to HR divisions or those responsible for managing a company’s taxi services, and it lets users set up an account for this purpose online, so that those taking the ride don’t personally pay for a fare upon arrival.

GetTaxi updated both its iOS and Android apps earlier this year, to let users view taxis in their area and give their location by nearest landmark. Back in June the company hailed $20m in funding ($30m in total to date) to help drive its expansion plans, with NYC next on its radar.

The taxi-booking app space is certainly heating up, and it will be interesting to see which ones ultimately succeed. Launching an online portal, distinct from its mobile apps, is an interesting move though and is one that certainly makes sense.

“With GetTaxi being an international business, designing the new website was very much a global effort to ensure the right experience is delivered across all the relevant audiences,” says Shahar Waiser, Founder and CEO of GetTaxi. “Our high quality service already available on the smartphone platform is now available to anyone and everyone at the click of a button.”

GetTaxi