The BBC has launched a ‘Labs‘ version of its online Radio homepage, which aims to make users’ journey from the main radio portal to individual stations much simpler.
The current Radio homepage serves a number of different purposes – it can be used to navigate directly to a radio station’s website, or it can be used as a listening destination in itself via a pop-out console. This new homepage will present the stations’ most recent and popular on-demand programmes, with clipped highlights where available.
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The new Labs release also allows users to navigate quickly between different radio stations via a toolbar at the top of the page.
Writing in a blog post today, Chris Kimber, Executive Product Manager (Radio and Music) at BBC Future Media, says:
“This extends the concept of a “station tab” which exists on the current BBC Radio page and, importantly, does not replace the existing network homepages which are prominently linked.”
As a beta release, it’s not ready to replace the current Radio homepage and it will be a testbed to gather user feedback prior to its official launch later this year. Kimber says:
“There are many features we’d like to introduce which are on our backlog, but instead of waiting another month or so we are keen to allow you to preview and feedback on the work, allowing us to catch any major issues before it goes fully live, and add some of your feature requests to our backlog.”
The BBC is still experimenting with how it will present all its information and conent, and as Kimber notes, it’s working on what will become its new Radio and Music product, which should be finalized some time during 2012.