MePlease, the London-based integrated social media and mobile platform, has today announced its partnering with customer community platform Get Satisfaction, in a link-up that’s hoped will help businesses better engage with their customers in the real world.

This new partnership is being announced in advance of the companies’ imminent joint ‘Reach and Reward’ product launch, which will be demoed at the upcoming Salesforce Dreamforce Conference from August 30th to September 2nd.

Steve Jarrett, CEO of MePlease, said:

“Get Satisfaction is a perfect partner for us. Together we can engage and delight customers when it matters most – at that moment when they are having a ‘brand experience’ in the real world and are highly motivated to respond.”

Get Satisfaction was launched in San Francisco in 2007, and the company’s software lets companies respond to customers on an individual basis using their community support tools. Check out this video of how Get Satisfaction works:

MePlease’s mobile social technology will be integrated into the Get Satisfaction platform to help connect customers in real world locations, such as stores, with Get Satisfaction content and communities.

Reach and Reward connects a brand’s customers to a Get Satisfaction powered FAQ page and also gives them the opportunity to ‘Like’ the brand on Facebook. As soon as the customer ‘Likes’ the brand, a reward is sent to their device which can be redeemed using the bar-code

MePlease works across more than 6,000 devices, and will allow users to share their experience easily across social media channels whilst enabling brands to track a customer’s social media journey so they can “identify brand champions.” It can also gather demographic data about customers, which can be integrated into a brand’s CRM system.

Wendy Lea, CEO of Get Satisfaction, said:

“The convergence of mobile and social media channels represents an enormous behavioral shift and marketing opportunity. By partnering with MePlease, we believe we are offering a complete solution for brands that capitalizes on this trend and gives them a significant competitive advantage to engage and support their customers.”

Last year, we reported on how MePlease was partnering with both Saracens Rugby Club and Pizza Express. Check out this video of MePlease being used at a Pizza Express in London: