UK online clothes retailers ASOS (As Seen On Screen) is to launch a Facebook page capable of accepting transactions, allowing fans of the shop to shop via the social network without ever having to visit the website.

NMA reported the news, quoting James Hart, ASOS ecommerce director:

“We have millions of visits and millions of pounds coming from Facebook to ASOS. At the moment the Facebook shop doesn’t have real targets as such but in theory fewer clicks and barriers to purchase should mean greater conversions. We’ll have to see if it does lead to increased sales.”

Instead of employing a third-party, ASOS has implemented its own payment solution, uploading its entire clothing and accessory catalog to its Facebook store, apparently adding 1,300 products each week.

By using the Facebook platform, users will be able to share items of clothing using the social networks’ “Like” buttons, adding comments also.