FriendBet bet example1 260x167 Challenge friends to a casual wager with FriendBetThe UK is becoming popular place to base social gambling services. Smarkets has been around for a while and we more recently profiled Betable. Joining them from this week is a new entrant, FriendBet.

As its name suggests, FriendBet is about betting against friends rather than bookmakers. The site curates a list of sport events, news stories and TV shows to bet against and users can then choose a group of friends to bet on the result with.

While Smarkets sets itself up as a social “Betting exchange” and Betable has a “Bet with your friends on anything” approach, FriendBet is somewhere between the two. It offers traditional betting subjects but focuses on small groups of self-organising friends. Co-founder and CEO Timothée Luneau says “We target casual betters, using Friendbet to put their money where their mouth is. We worked a lot on the interface to make it very quick and understandable to place a bet and challenge friends.”

London-based FriendBet operates in the UK and France. Luneau tells us that the service is set to be enhanced with improved social features and a broader range of betting options in future. The startup, which has raised €650,000 from French and British private investors, is currently in the process of signing partnerships with amateur football and rugby clubs to increase its userbase.

FriendBet events 500x317 Challenge friends to a casual wager with FriendBet

FriendBet bet example 500x311 Challenge friends to a casual wager with FriendBet