WiredUK recently mapped the UK’s technology startups based around London’s answer to Silicon Valley: Old Street’s ‘Silicon Roundabout’.

Sponsored by Kodak and The Next Web, Techfluff.tv decided to delve a little deeper into London’s startup scene and video interview ten of these companies.

This week we break with convention and interview a company not part of Wired’s map. Tom Allason, CEO of Shutl has a great startup offering an innovative solution for delivering products to consumers, so we thought we’d better talk to him. He tells us about Shutl, why Old Street is such a good area for startups and about his hopes for being mapped by Wired next time around.

The Silicon Roundabout series is filmed on a Kodak Zi8. You can see the rest of the series so far here.