WiredUK recently mapped the UK’s technology startups based around London’s answer to Silicon Valley: Old Street’s ‘Silicon Roundabout’.

Sponsored by Kodak and The Next Web, Techfluff.tv decided to delve a little deeper into London’s startup scene and video interview ten of these companies.

This week we talk to business analytics firm Trampoline Systems‘ CEO Charles Armstrong. He has some interesting thoughts about crowdsourced funding and how ethnographic research is helping his company.

The Silicon Roundabout series is filmed on a Kodak Zi8.