In a new report that will make painful reading for those at Twitter, E-Marketer claims that Instagram, the Facebook-owned photo app, now has more smartphone-based users in the US than Twitter.
According to the figures — reported by the Financial Times — Instagram has 35 million US mobile users, while Twitter has 30.8 million. More generally, Twitter claims 240 million active users worldwide each month — across both desktop and mobile devices — which keeps it ahead of Instagram, which counts 200 million, for now at least.
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The research comes at an interesting time for Twitter. The company is pushing its multimedia credentials after it added multiple photo uploads and image tagging to its mobile app, a change that has received a mixed reaction from users.
➤ Instagram passes Twitter in race for US smartphone users [Financial Times]
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