Twitter recently introduced a new section to its analytics dashboard which allows brands and advertisers to track the number of links to their website that are posted to its service, Marketing Land reports.
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The new ‘Websites’ section can be configured to track for a specific domain to show the number of tweets and click-throughs that Twitter is generating for the site as a whole or specific pages. Webmasters simply add a line of code to their site, in the same way that a Google Analytics tracker work.
Obviously there are existing social and publisher dashboards and services that present similar data — to help show traffic from Twitter and other social platforms — but this adds further strength to Twitter’s own ad dashboard, which got a big makeover in June. It’s not immediately clear when the ‘Websites’ feature was added, however.
➤ Twitter Quietly Adds Website Analytics (& You’ll Love It) [Marketing Land]
Top image via Scott Beale / Laughing Squid, other via Marketing Land