Twitter will give $1 in Ads for Good to @RedCross for every tweet with the #Tweet4Good hashtag this month

Twitter will give $1 in Ads for Good to @RedCross for every tweet with the #Tweet4Good hashtag this month ...

In December last year, Twitter expanded its pro-bono ads program, and changed its name to Twitter Ads for Good, unveiling a new fund designated for non-profits in the company’s hometown of San Francisco.

With that in mind, Twitter is now pledging its support to The American Red Cross over the festive period, by donating $1 in Twitter Ads for Good to @RedCross with each #Tweet4Good-hashtagged tweet.

F**k it, we'll do it live!

Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.

This will run all the way up to December 31, though the social network has capped its donations at a $20,000 limit.

Twitter has helped pair up celebrities and charities to build a megaphone of social good, serving up free advertising to cash-strapped nonprofits to get support for cleaner water, those dealing with cancer, among other good causes. Indeed, until its Ads for Good initiative last year, Twitter had helped a number of organizations get attention, although not officially, through promoted tweets and the likes.

Now, The American Red Cross will receive $20,000 (assuming 20,000 of you good folks tweet the hashtag) to build their Twitter presence and help spread the good word.

You can actually see who’s tweeting with the hashtag already, on this dedicated Tweet4Good landing page:

Read next: SoundHound teams up with Rdio to launch new mapping and music playback features

Shh. Here's some distraction