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	<title>The Next Web &#187; World Wide Web</title>
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		<title>Instapaper + Readability: Read when you want, skip the ads, sites still get paid.</title>
		<link>http://thenextweb.com/media/2011/02/02/instapaper-readability-read-when-you-want-skip-the-ads-sites-still-get-paid/</link>
		<comments>http://thenextweb.com/media/2011/02/02/instapaper-readability-read-when-you-want-skip-the-ads-sites-still-get-paid/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 23:50:49 +0000</pubDate>
		<dc:creator>Fatema Yasmine</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Instapaper]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Marco Arment]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://thenextweb.com/media/?p=2694</guid>
		<description><![CDATA[Reading on the web is becoming increasingly difficult. As it becomes harder to monetize from publishing on the web, most free publishers have adopted an aggressive advertising approach. Adverts are...]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn.thenextweb.com/files/2011/02/item-readinglist-ss-large.png"><img class="alignright size-medium wp-image-2717" title="item readinglist ss large 300x180 photo" src="http://cdn.thenextweb.com/files/2011/02/item-readinglist-ss-large-300x180.png" alt="item readinglist ss large 300x180 Instapaper + Readability: Read when you want, skip the ads, sites still get paid." width="300" height="180" /></a>Reading on the web is becoming increasingly difficult. As it becomes harder to monetize from publishing on the web, most free publishers have adopted an aggressive advertising approach. Adverts are everywhere, some jumping on the screen, others redirecting the reader to a separate  website. A a recent addition to enforced advertising and the most horrible of offenders are  the adverts that play music in the background.</p>
<p>With advertising annoying the life out of us, it is easy to see why services like <a href="https://www.readability.com/learn-more/">Readability</a> and its comrades <a href="http://thenextweb.com/apps/2011/01/28/make-instapaper-even-more-useful-with-rss-subscriptions/">Instapaper</a> and <a href="http://readitlaterlist.com/">Read it Later</a> are becoming popular. These sites remove all the clutter around websites so that you, the reader, can get to the text without have to duck-and-dive your way through the adverts, and read it wherever you choose.</p>
<p>Instapaper, which is one of the most popular services to bookmark posts on the web to read later, has partnered up with Readability. Readability is similar to Instapaper however it asks for a donation of $5 or above to gain access to the site. The subscription fee is monthly and 70% of the donation is distributed to the site publishers who install a simple “Read Now/Read Later” button on their pages.</p>
<p>How Readability works: You&#8217;re asked to make an account and then directed to Amazon payments. The donation of $5 and up is then taken from you at the end of the month. There is no fee for the product itself. Once your account is created you can add publications to your reading list.  The adverts are removed, leaving behind the text. There is a handy personalization feature where you can chose the text size.</p>
<p><iframe src="http://player.vimeo.com/video/19267888?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="520" height="293" frameborder="0"></iframe></p>
<p><img class="alignnone size-full wp-image-2715" title="instapaper photo" src="http://cdn.thenextweb.com/files/2011/02/instapaper.jpg" alt="instapaper Instapaper + Readability: Read when you want, skip the ads, sites still get paid." width="525" height="329" /></p>
<p>Readability provides an interesting solution to the monetization problem of publishers. And to help the publishing ecosystem and distribution of Readabilty, the founder of Instapaper Marco Arment, who previously lead developer at Tumblr, announced on his blog  today that Instapaper will be developing and powering the Readability mobile and tablet apps. Arment, who is also an advisor for Readability, also announced that Instapper will soon provide an option to send logs of your reading activity to your Readability account.</p>
<p>Readability is aimed at helping readers and publishers. However what will happen to my paid subscriptions? Will I have to pay twice? Additionally will Readability be partnering with other easy-reading-services like Read it Later? Or will this partnership only extend to companies in which it has an active role in? How will site publishers react with the loss of advertising revenue? The other area of contemplation is that Readability and sites like it, do not have comments, I as a reader find comments engaging and often spend as much time reading the article as I do reading the comments.</p>
<p>TNW will be getting our own Readbility button soon, make sure to add us to your list.</p>
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		<slash:comments>12</slash:comments>
	
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			<media:title type="html">Engadget loses its second editor in two days: Ross Miller resigns</media:title>
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			<media:title type="html">Engadget loses its second editor in two days: Ross Miller resigns</media:title>
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		<title>The End of the Blog? Gawker thinks so.</title>
		<link>http://thenextweb.com/media/2010/11/01/the-end-of-the-blog-gawker-think-so/</link>
		<comments>http://thenextweb.com/media/2010/11/01/the-end-of-the-blog-gawker-think-so/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 14:51:20 +0000</pubDate>
		<dc:creator>Courtney Boyd Myers</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[gawker media]]></category>
		<category><![CDATA[Lifehacker]]></category>
		<category><![CDATA[Lindsay Lohan]]></category>
		<category><![CDATA[nick denton]]></category>
		<category><![CDATA[Om Malik]]></category>
		<category><![CDATA[Richard Blakeley]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://thenextweb.com/media/?p=514</guid>
		<description><![CDATA[<img width="180" height="90" src="http://cdn.thenextweb.com/files/2011/03/BCC-200x100.jpg" alt="BCC-200x100" title="BCC-200x100" /><br />Gawker Media re-tools their current strategies to disseminate news with an emphasis on original news and richer multi-media content.]]></description>
			<content:encoded><![CDATA[<img width="180" height="90" src="http://cdn.thenextweb.com/files/2011/03/BCC-200x100.jpg" alt="BCC 200x100 The End of the Blog? Gawker thinks so." title="BCC 200x100 photo"  /><br /><p><img class="alignright size-medium wp-image-523" title="NickDenton460 300x250 photo" src="http://cdn.thenextweb.com/files/2010/11/NickDenton460-300x250.jpg" alt="NickDenton460 300x250 The End of the Blog? Gawker thinks so." width="300" height="250" />Print is dead. The <a class="zem_slink" title="World Wide Web" rel="wikipedia" href="http://en.wikipedia.org/wiki/World_Wide_Web">Web</a> is dead, and according to <a class="zem_slink" title="Gawker Media" rel="homepage" href="http://gawker.com">Gawker Media&#8217;s</a> British born founder <a class="zem_slink" title="Nick Denton" rel="homepage" href="http://www.nickdenton.org/">Nick Denton</a>, current forms of blogging may be next.</p>
<p>Beginning this January, Denton has announced that his nine blogs, including celebrity gossip site Jezebel, gadget sites <a class="zem_slink" title="Gizmodo" rel="homepage" href="http://gizmodo.com/">Gizmodo</a> and <a class="zem_slink" title="Lifehacker" rel="homepage" href="http://lifehacker.com">Lifehacker</a> and of course the the eponymous media news umbrella <a href="http://gawker.com">Gawker.com</a> will be starting 2011 with a new design aimed to improve quality and emphasize originality. The new design will eschew their current reverse chronological format of endless posts for a new format resembling a &#8220;newsmagazine&#8221; and dominated by a single story. Other posts will be delegated to a stream of headlines on the right-hand side.</p>
<p>In a recent article in <a title="the Wall Street Journal" href="http://online.wsj.com/article/SB10001424052702304879604575582790000433702.html" target="_blank">the Wall Street Journal</a>, Denton explained, &#8220;I&#8217;m out of blogs&#8230;I don&#8217;t want to be the No. 1 blog network anymore. That&#8217;s like being king of the playground.&#8221;</p>
<p>&#8220;I can&#8217;t bear to look at the current site,&#8221; Denton said. &#8220;It is so constricting.&#8221; Denton hopes the new design will draw attention to original work, not just scandalous news of <a class="zem_slink" title="Lyndsay Lohan" rel="homepage" href="http://www.llrocks.com/">Lindsay Lohan</a> running over baby carriages. &#8220;The most popular story is not always the one we are most proud of,&#8221; he added. &#8220;There&#8217;s too much sex.&#8221; He also hopes to emphasize the growing video network with the new design, which received 17.3 million unique U.S. visitors in September. The new site will also create more space for video ads. &#8220;The new layout is optimized for video, so it&#8217;s going to be great for Gawker.TV,&#8221; says <a class="zem_slink" title="Richard Blakeley" rel="homepage" href="http://boinkology.com/">Richard Blakeley</a>, Gawker.TV&#8217;s editor.</p>
<p>To preview the new Gawker.com and its sister sites, replace the <em>www</em> in the URL with <em>beta</em>—e.g., <a href="http://beta.gawker.com/" target="_blank">beta.gawker.com</a>. The landing page is dominated by a large image, headline and single story with a list of other headlines will sit along the right side. In a recent <a title="New Yorker" href="http://www.newyorker.com/reporting/2010/10/18/101018fa_fact_mcgrath?currentPage=all" target="_blank">New Yorker profile</a>, Denton says that the redesign will &#8220;probably be seen as the end of the blog.&#8221;</p>
<p style="text-align: center;"><a href="http://cdn.thenextweb.com/files/2010/11/Picture-8.png"><img class="size-large wp-image-521 aligncenter" title="Picture 8 1024x564 photo" src="http://cdn.thenextweb.com/files/2010/11/Picture-8-1024x564.png" alt="Picture 8 1024x564 The End of the Blog? Gawker thinks so." width="614" height="338" /></a></p>
<p>Since Denton launched Gizmodo in 2002 a large number of media news sites have copied and admired his blogging instincts, SEO happy headlines and back-end analytics system. &#8221;He has been pushing this envelope in terms of using technology,&#8221; said Om Malik in the Wall Street Journal, who has been blogging about technology on <a href="http://www.gigaom.com/">Gigaom.com</a> since 2001. He has a talent for &#8220;nudging [users] along towards a new usage behavior.&#8221; Gawker&#8217;s CTO, Thomas Plunkett, said he believes the new design will double the network&#8217;s monthly page views to one billion a year after launch.</p>
<p>In the days of Twitter and Facebook, personal profiles turned soap boxes may be rendering traditional blog writing obsolete. <a title="Slate" href="http://www.slate.com/id/2271184/" target="_blank">Slate</a> columnist Farhad Manjoo recently reported on the subject, interviewing bloggers and editors to define the difference between an &#8220;article&#8221; and a &#8220;blog post.&#8221; As technology expands and the Internet takes on such a life of its own, a blogger&#8217;s clarity of purpose can become a bit blurred. When large media organizations re-tool their current strategies to disseminate news more quickly through an array of social media channels, it&#8217;s promising to see an emphasis placed on original news and richer multi-media content.</p>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">Creating TEDxBrooklyn: One Moves Many</media:title>
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