10 Tips On How To Come Up With A Good (Domain)Name…

Written on 30th April 2009                                                                                                              2 COMMENTS
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

A good name is very important if you are starting a new project. It helps if you have something cool to refer to and it gets things moving. So one of the first things I do if I start thinking about a new project is the name. And a good name is no good unless you also have a good domainname attached to it.

Often people complain that all the good names are gone online. This is not true. All good names are still available! You just have to know how to find them…

Here is how we come up with names for our projects:

1: Collect a lot of related words

Take a few minutes and just brainstorm and try to come up with a huge list (about 100) of related words. If you get stuck just go to Answers.com and look up some of the words you came up with and read the descriptions. This will immediately lead to more new words.

2: Get a dictionary and a needle

Take a dictionary, close your eyes and use the needle to go to a page and select a random word. Do this 10 times. Don’t forget to write down the words and read their descriptions. This leads to more words too.

3: Don’t use a browser to check for domainnames

Don’t check for availability by typing a name into your browser. Use InstantDomainSearch.com and Nameboy.com to easily check names for availability and more brainstorming. Nameboy will give you lots of suggestions and alternatives. InstantDomainSearch uses an AJAX interface to check for domainnames instantly.

Bustaname.com is a new service and great tool for finding names. You can enter several keywords and it will check for combinations of those words with ‘le’, ’ster’ and other options.

4: Invent your own words

Combine words in original ways. Doing something with email and photography? Try ‘Emailography.com‘ (Still available!)

5: Get inspiration from others

Google and Feedster are good names. So if you want to do something with the name ‘John’ (see tip 6) try ‘Johnster.com’ or ‘johnle.com’. Just add ‘Le’ and ‘Ster’ to each keyword you came up with and see what that leads to. Popular these days is to add ‘get’ before your product name (GetClicky.com and GetSatisfaction.com).

6: Buy a second-hand name

All good names are gone? Well yeah, but they aren’t always in use. A lot of great names can be bought secondhand at Sedo or similar domainname collectors. We bought Fleck.com second-hand for a few thousands dollars and always thought it was a great investment. In fact, searching for names at Sedo is a great of coming up with new names. Just enter one buzzword (like ‘RSS’) and Sedo will give you a list of domainnames which contain those characters.

There are more benefits to buying a name this way: If you have an older domain Google will trust you more than if you registered your domain one week ago. Fleck.com got visitors right from the day we went live. A lot of those came from google and other search engines. We now are the first result that pops up if you search for Fleck.

7: Browse a supermarket, library or fishing supplies store

or any place with lots of strange words to get inspiration from. Just browse the aisles and write down all words that are cool, strange or interesting for your business.

8: Translate to Spanish, Greek and Latin

Get some of the related words and translate them into spanish, italian, danish, latin and greek. Answers.com will do it for any word you look up. Just scroll down on every page.

9: Rmove some or all vwls

Take your related words and remove all vowels (A, E, I, O, U, and sometimes Y) and see what you get. If that leaves you with a too short word only remove a few vowels and try again. Examples: ‘Exmpls’, ‘Etctra’ and ‘Cmputr’

10: Call your mother

Seriously! When you are thinking about your business you often are blinded by technology and company slang. Explain your business to an outsider and ask them what a good name would be. Try you mother and your crocery clerk and the homeless guy asking you for spare change.

My mother came up with several names for several business including the name for my personal holding Bomega and bomega.com. I asked here if she knew a good name and without thinking twice she said “‘Bo’ for Boris and ‘Mega’ for the amount of money you will make becomes ‘BoMega’”.

I rest my case…

Brand, dictionary, domain, Inspiration, library, name, productivity, search, translate, words

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Words are always the same. What they say is never the same.

Written on 21st July 2008                                                                                                              3 COMMENTS
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

What languages do YOU speak?

As you might have noticed now and then almost none of the Next Web editors are native English speakers. We do have a lot of native English readers who send us tips and correct our grammar and of course we use our spelling checkers and check each others posts. But interpreting words will always stay a challenge for us. As Antonio Porchia said in 1943 (translated from Spanish by W.S. Merwin):

What words say does not last. The words last. Because words are always the same, and what they say is never the same.

In Europe we have a problem with languages. Every country has its own language so offering a simple service for everybody there is a lot of work. People also underestimate the effort it takes to offer something in multiple languages. Google is now offering most of their services in 40 different languages. You might think that this is just a matter of translating every word on a website. But it is more difficult than that:

Take Hebrew or Arabic, which are written from right to left. An Arabic speaker may search for [world cup football 2008] [كأس العالم 2008 لكرة القدم]. Part of the query will be written from right to left in Arabic, while the numbers will be written left to right. Sometimes the right-to-left difference can mean having to change the entire layout of a page, as with Gmail.

Or take Russian, where words change depending on their placement and role in a sentence. In Russian, for example [pizza in Moscow] is [пицца в Москве] but [pizza near Moscow] is [пицца рядом с Москвой].

It is a very good idea to offer your service in more languages than one. Just remember that there is more to language than just words.

Europe, google, language, translation, words

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