Gabe Rivera has launched a new property, Mediagazer, as another column in his network of vertical content websites.

Mr. Rivera is of course the man behind Techmeme, a website that everyone in the world of technology is familiar with. An aggregation service, it uses a powerful algorithm to harvest news, and then employs a team of human  editors stitch together the pieces to create the most dynamic collection of news stories, headlines, and discussion in the technology space around current topics.

Less known in tech journalism are Techmeme’s sister sites. The company also operates BallBug (Baseball), WeSmirch (celebrity gossip), memeorandum (politics), and now Mediagazer covering the most important news in the media industry.

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ad system, twitter ad

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Brought to my attention this afternoon by Gawker, is the possibility that Twitter is testing an ingenious new ad system.

It’s unclear whether this is Twitter itself or a separate entity, but what is certain is that the ad system NY Times journalist Saul Hansell was testing has serious potential…I would even go as far as to say its the most compelling Twitter advertising model I’ve heard yet.

The ad system works by @mentioning (tweeting AT you) you things that you might (more…)

ad system, twitter, twitter ad

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